Channel FAQ
For distributors, agents, contractors, designers and fit-out companies — cooperation models, pricing, territorial protection, shipping and onboarding.
11 questions on channel faq.
QWhich channels are open for partnership?
All channels are open: end retail, store distribution, regional agency, project contracting, fit-out partnerships and designer programmes. Individuals, studios and companies can all apply.
QWhat is the national network like?
The network is national: more than 600 sales and service points across 400+ cities, managed region by region, with uncovered areas open for exclusive applications.
QHow is the pricing structured?
A standardised national supply price list applies, with tiered pricing by partnership level, volume and model. Pricing is transparent with no hidden charges, protecting margin at every level.
QAre small orders and project supply supported?
Several supply models are supported: small quantities and replenishment, bulk stocking, and bespoke project supply, reducing inventory pressure for partners at different scales.
QIs there regional protection?
Yes. Strict regional exclusivity is enforced with a product traceability system. Signed partners hold exclusive rights in their territory, and the head office actively prevents cross-territory sales and price disruption.
QWhat support is available to new partners?
New partners receive sample support, marketing materials, in-store promotion assets, project case material and online lead-generation support.
QWhat are the lead times and delivery coverage?
In-stock orders ship within 48 hours; custom and project orders are delivered on the contract schedule. Logistics reach most regions of China, with freight policy by order volume and destination, and discounts on large volumes.
QAre e-commerce, retail and fit-out channels supported?
Yes. The company runs a Tmall flagship store as well as physical stores, and supports long-term fit-out partnerships and soft-furnishing studio collaborations.
QWhat is the designer programme?
Interior designers receive dedicated supply terms, project rebates, free lighting design support, product samples and case packaging, backed by long-term programmes such as designer salons and study weeks.
QHow does a project partnership work?
Project partners work directly with a dedicated head-office engineer, receiving the full set of qualification documents, a lighting plan and a budget at no charge. For major projects, technical staff attend site for guidance on a one-to-one basis.
QHow do I apply to become a partner?
Submit your interest through a regional manager, the website, the official hotline or the company WeChat account. A specialist walks you through the policy, visits in person, and — once both sides agree — signs and authorises the partnership. Franchise hotline 400-822-8108; enquiries 0760-88750218 / 0760-88750217.
Let SUFN design your light environment
Send us your floor plan and design brief. Our lighting designers return a layered light plan with colour-temperature ratios, luminaire positions and a buildable product schedule within one business day.