About SUFN
The SUFN brand was founded in June 2011; the company was incorporated in 2012 with RMB 50 million of registered capital. Its factory stands at No.30 Zhongshan Avenue, Xiaolan Town, Zhongshan, and it operates three owned brands.
Zhongshan Yanfeng Lighting Technology Co., Ltd. was established in 2012 with RMB 50 million of registered capital and a headcount of 150–300. Its factory is at No.30 Zhongshan Avenue, Xiaolan Town, Zhongshan, Guangdong. It operates three owned brands — SUFN Lighting, the high-end designer-led residential brand; MOORLIGHT, the premium commercial brand; and SUFN Whole-Home Smart Home, home to the SUFN OS system — and holds 136 intellectual-property rights and 22 design awards.
Three owned brands
| Brand | Positioning | Scope |
|---|---|---|
| SUFN Lighting | High-end designer-led lighting brand and light-culture leader | Original lighting design and whole-home delivery for residences, hotels, clubs and commercial interiors. |
| MOORLIGHT | Premium bespoke commercial lighting brand | Lighting products and project solutions for commercial spaces. |
| SUFN Whole-Home Smart Home | Whole-home smart home brand | R&D and sales of the SUFN OS system, smart panels and sensing devices. |
| AIBAISI (Qianhai, Shenzhen) | Smart-home R&D centre | Established in Qianhai, Shenzhen at the end of 2023, focused on the smart-home protocol stack and in-house silicon. |
| Overseas | Lighting and smart-product trading | Export and overseas distribution, with CCC, CE and RoHS market-access documentation available. |
Five systemic capabilities
Presales: healthy light
An early brand to propose “healthy light, good sleep”, with patents accumulated over fifteen years of development behind it. SUFN monochromatic light was developed with Dr. Luke Ma’s TM-30 team for Asian visual perception.
Manufacturing
22,000 m² of owned floor space and a 15,000 m² workshop split into assembly, electronics, die-casting, injection moulding and coating. Thirty lines — twenty standard, ten custom — run under a full-chain ERP system.
Channel organisation
Five regional channel divisions — East, South, West, North and Central — supported by customer service, brand, smart-home, lighting-design support, channel-enablement and key-account teams.
Delivery network
More than 600 stores across 400+ cities. Design proposals go out within one business day, in-stock orders ship within 48 hours, and routine claims are answered within two hours.
Service enablement
The Lighting Design Academy, founded in 2017, is Zhongshan’s first professional lighting-designer qualification base: 13 cohorts have trained more than 5,000 designers, 17 terminal camps 1,000+ participants, and more than 1,000 designer salons have been held.
Academic and research partnerships
These partnerships produce three kinds of checkable output: study programmes and courses run with universities, products co-designed with university professors, and citable experimental and demonstration data — including the eye-care deployment across 118 schools. Scope and data are set out on the academic-partnerships page.
Read next
Originality and innovation guide the company, whose mission is to bring intelligent, healthy light quality and professional, meticulous service to the market.
Let SUFN design your light environment
Send us your floor plan and design brief. Our lighting designers return a layered light plan with colour-temperature ratios, luminaire positions and a buildable product schedule within one business day.